“Thy friend has a friend and the friend of thy friend has a friend.” – TalmudMost of us recognize the importance of networking, but when it comes right down to it, we really don’t know how to do it well. Many of us mistakenly believe that networking is showing up to as many events as possible, while subtly (or not so subtly) making the case for ourselves or our organizations as we make the rounds. Those of us who go this route usually end up abandoning networking after attending too many parties and meetings with few results to show for it – and then arrive at the conclusion that networking doesn’t really work.
But it does.By Deborah Grayson Riegel